One or Two Sided?
Should I buy one or two sided business cards?
For many years the norms were one sided. This was often because the local printer only had a machine to print one sided(and maybe even 1 colour) and he had to manually feed the cards back over again to print side 2, too complicated.
As printing has moved to 21st Century efficiencies, it takes little more on the part of the operator of the latest £1/2M machine to have the second side printed, and this opens up the debate.
Traditionally business cards were one sided, so we've always done it that way - so says the person who's leaving 50% of the space they have piad for empty.
Staying one sided ignores half the space to tell more about your services, show testimonials, pictures or otherwise expand about your business.
It misses the opportunity.
Are you a member of any trade organisation? There's room for that.
Can you get a photo of a job you've done lately that you're quietly quite proud of? There's room for that.
Do as the dentist, use the second side to print appointment times!
The list is endless...
If you bought a 10x4 newspaper advert, would you only use 5x2, of course not (unless it was part of your planned design).
So why do it on your business card.
You should really use your business card to promote your business, use it as a mini advert for your services, you never know where it will end up!
However, your company design, your ethos, may dictate you use 1 side only, thats fine. If white space is part of your thought about design, no problem.
But don't just leave one side blank because you're too lazy to THINK about how you could use the space.
One of your competitors will not be so lazy and think about his card, use it to its full capacity and capitalise on the small differences and walk off with business that could have been yours.
THINK, and grow rich! THINK and don't leave white space on your business card.
Happy THINKING!!
Created: June 19, 2008
